5 Minute Crash Course™: Winery Guide to TTB Social Media Compliance
Business & Finance, Business Reference, Government & Business
| Author: | Bradley Johnson | ISBN: | 9781311331090 |
| Publisher: | Bradley Johnson | Publication: | February 16, 2014 |
| Imprint: | Smashwords Edition | Language: | English |
| Author: | Bradley Johnson |
| ISBN: | 9781311331090 |
| Publisher: | Bradley Johnson |
| Publication: | February 16, 2014 |
| Imprint: | Smashwords Edition |
| Language: | English |
The surge in growth of U.S. wineries begun in the 1940’s with about a thousand wineries in operation. Fast forward to 2014, the wine industry has blossomed to nearly 8,400 wineries doing business in all 50 states. In addition to the rapid growth spurred on by an increased appetite for quality wines made locally, technological and scientific advances have made it easier to make exceptional wines, and with the loosening of state regulations more and more people are getting into the wine business.
Coupled with the technological advances in wine science are rapidly advancing communications and a wealth of various marketing channels for distribution of social media messages. The fine line between social media communications and regulations on advertising brought about new concerns by the regulatory agency overseeing the alcohol industry and are addressed in this ebook: 5 Minute Crash Course™: Winery Guide to TTB Social Media Compliance.
The surge in growth of U.S. wineries begun in the 1940’s with about a thousand wineries in operation. Fast forward to 2014, the wine industry has blossomed to nearly 8,400 wineries doing business in all 50 states. In addition to the rapid growth spurred on by an increased appetite for quality wines made locally, technological and scientific advances have made it easier to make exceptional wines, and with the loosening of state regulations more and more people are getting into the wine business.
Coupled with the technological advances in wine science are rapidly advancing communications and a wealth of various marketing channels for distribution of social media messages. The fine line between social media communications and regulations on advertising brought about new concerns by the regulatory agency overseeing the alcohol industry and are addressed in this ebook: 5 Minute Crash Course™: Winery Guide to TTB Social Media Compliance.
