Advertising and Violence
Concepts and Perspectives
Business & Finance, Marketing & Sales, Advertising & Promotion
| Author: | Nora J. Rifon, Marla B Royne, Les Carlson | ISBN: | 9781317477709 |
| Publisher: | Taylor and Francis | Publication: | December 18, 2014 |
| Imprint: | Routledge | Language: | English |
| Author: | Nora J. Rifon, Marla B Royne, Les Carlson |
| ISBN: | 9781317477709 |
| Publisher: | Taylor and Francis |
| Publication: | December 18, 2014 |
| Imprint: | Routledge |
| Language: | English |
*Advertising and Violence identifies and analyzes the important issues related to violence in advertising and its overall effects on society. The book is based on a widely cited special issue of the Journal of Advertising and includes eight new chapters that expand the book's coverage.
The objective of the book is to compile a compendium of current thinking, perspectives, theoretical viewpoints, and research relevant to the violence and advertising interface. The chapter authors, all notable experts in the field, take a multidisciplinary approach that incorporates perspectives from disciplines other than marketing in order to provide a broad-based view of how advertising and violence coalesce and the policy implications of this juxtaposition.*
*Advertising and Violence identifies and analyzes the important issues related to violence in advertising and its overall effects on society. The book is based on a widely cited special issue of the Journal of Advertising and includes eight new chapters that expand the book's coverage.
The objective of the book is to compile a compendium of current thinking, perspectives, theoretical viewpoints, and research relevant to the violence and advertising interface. The chapter authors, all notable experts in the field, take a multidisciplinary approach that incorporates perspectives from disciplines other than marketing in order to provide a broad-based view of how advertising and violence coalesce and the policy implications of this juxtaposition.*
