Advertising In India

Trends And Impact

Business & Finance, Marketing & Sales, Advertising & Promotion
Cover of the book Advertising In India by Om Gupta, Kalpaz Publications
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Author: Om Gupta ISBN: 9789351287094
Publisher: Kalpaz Publications Publication: June 30, 2005
Imprint: Kalpaz Publications Language: English
Author: Om Gupta
ISBN: 9789351287094
Publisher: Kalpaz Publications
Publication: June 30, 2005
Imprint: Kalpaz Publications
Language: English
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

The book discusses advertising in details. The topics discussed are advertising, history, changing face and ethics, scanning advertisements, advertising media, agency impact, sex in advertising, advertising and portrayal of women, impact of advertising on rural India, targeting the consumer, importance of business communication. A very informative book on advertising in India.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

The book discusses advertising in details. The topics discussed are advertising, history, changing face and ethics, scanning advertisements, advertising media, agency impact, sex in advertising, advertising and portrayal of women, impact of advertising on rural India, targeting the consumer, importance of business communication. A very informative book on advertising in India.

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