Dan: 4385 books

To avoid grabbing every business owner he meets by the shoulders and shaking them, millionaire maker Dan S. Kennedy has joined with marketing strategist Kim Walsh-Phillips to help business owners, private practice professionals, and professional marketers start making dollars and cents of their social...

Entrepreneurs and small business owners are urged to avoid the two biggest branding mistakes they can make-first, investing in building their brand in ways that copycat big-name companies, and second, struggling to build a brand sensitive to everyone and anyone, rather than focusing on those who are...

The case for getting back on our feet — now in paperback The humble act of putting one foot in front of the other transcends age, geography, culture, and class and is one of the most economical and environmentally responsible modes of transit. Yet with our modern fixation on speed, this healthy...

This book identifies and explains the politico-historical forces that underlie agrarian policies in Nigeria. It also examines the impacts of these policies on different social classes and groups, especially the peasantry. The book focuses specifically on the Agricultural Marketing and Commodity Boards...

Today we face a unique dichotomy between the wisdom of the Baby Boomer generation and the passion of Generation Y. According to Wisdom Meets Passion, the question is not which is right, but rather how can the two work together? Wisdom, meet passion. Passion, wisdom. By bringing these...

In the past several years, there has been a great deal of hyperbole disseminated by mass media about "The Top 1%". Most of this press has been negative - casting the 1% as the villains, and the 99% as the victims. Most every major problem in our society, and in individuals' inability to progress,...

“Not since Michael Pollan has such a powerful storyteller emerged to reform American food.” —The Washington Post Today’s optimistic farm-to-table food culture has a dark secret: the local food movement has failed to change how we eat. It has also offered a false promise for the future...

Book three in a series of autobiographical short stories based on life-changing events: first unicycle, first psychedelic journey, surviving a superstorm. You know; the exciting stuff!

How do you land a sweet six-figure marketing gig at the hallowed record label known for having signed everyone from Led Zeppelin to Stone Temple Pilots? You start with a resume like Dan Kennedy's: Dressed up as a member of Kiss every Halloween Memorized Led Zeppelin IV at age ten Fronted a lip-sync...

“這就像史蒂芬‧霍金碰上珍‧古德般── 透過科學與人文，再由物理看到人類學，開創了美麗又迷人的品牌化旅程。” 近代商業史上，最賺錢的無形資產‧其幕後操作原理，首次完整揭露！ ◤３個系統模型╳４項品牌要素╳５種感官資料╳８大指標流程＝自然科學＋社會科學的完美平衡 ♦品牌為何能成功流傳：完整剖析人類大腦內部運作邏輯 ♦用科技作主軸的品牌：社交網絡是如何對認知造成影響 ♦以品牌進行數據分析：探究人類心智、行為，乃至靈魂 ♦藉由人與人間的互動：替新創品牌找到進入市場的機會 ♦透過人性化真實體驗：為既有品牌尋求管理與生存之道 ◎用科學拆解「品牌」的核心價值 本書彙整出３個與品牌相關的理論模型，其中關鍵的「雅各階梯」是作為「以物理學解釋品牌效應」的主框架。於品牌設計、行銷和廣告、以及市場品牌評估產業耕耘多年的三位作者，透過「雅各階梯」定義「品牌的產生」所需經過的歷程： ①各種形式的「信號」→②為人類「感官」所接受→③在適當的「時刻」發生作用→④在大眾的腦海中產生固著的「記憶」→⑤進而與瀰漫在空間中的「能量」相互作用→⑥這些交互作用中，若干被提取進行「銷售」→⑦因此創造出「利潤」→⑧在最後一個階段，品牌的「價值」於焉形成。 本書依循上述八大指標流程分章論述。使看似複雜的「品牌學」可簡潔優雅地被理解；並經得起「定性定量」的科學性探討，本書的初始設定為： 先假設空間、時間、能量、物體（大眾）為定項； 而為了產生「品牌」，從一開始「信號」就必須服膺「熱力學定律」進行傳送與擴散。 以物理學的角度，來看「品牌」和「大眾」如何在「時間」、「空間」場域中相互碰撞，並產生依存關係；而在日常生活中，則可藉由持續觀察現實中發生的事件，反推出「品牌」的定律：例如街上到處跑的可口可樂貨櫃車，如何於每個人腦中產生作用，勾起想喝上一口特定品牌冰涼飲品的欲望？正如同科學家用哈伯望遠鏡觀測數千光年外，星系所發出的可見／不可見光譜般；在地球上的我們並無法真正「看到」，卻可以透過理論計算，繪製出壯麗的星雲圖景！ 如此一來，既然品牌運作的方式可以依理論建構、測量，也就代表可以據此管理；至此，品牌學才能真正邁入可測量、可驗證、可重複的科學領域！ ▍要貼近現實...

The Lost Chapter of Special Operations History: Rhodesia. Some of the most explosive combat in Special Operations history is almost completely unknown to the Western World. Everyone knows about Navy SEALs and Green Berets but nobody knows about the deep recce, sabotage, and direct action missions...

'If you have ever wondered what it would be like to crash a fairground ride, upset the Russian mob, humiliate yourself before millions of people on national television, cause thousands of pounds' damage to a McDonalds restaurant, be Santa Claus, 'accidentally' commit an armed robbery, be pursued by...

A study-abroad guidebook for students of English. If you've always wanted to study English overseas and you really want to do it right, of if you have studied English overseas before and were disappointed by the results, then this is the book for you. This book gives details for studying English...

The old economy is shattered, and GONE FOREVER. It’s never coming back as it was, and in its place a generally tougher, more demanding marketplace is emerging. HOWEVER, when it comes to wealth, one instrumental reality is unchanged: No matter the economic conditions-booms or recessions, including...