G M M : 1358 books

​​​​​​Now more than ever, marketing is assuming a key boundary-spanning role—a role that also redefined the composition of the marketing organization. In this Brief, the marketing organization’s integrative and mutually reinforcing components of marketing activities, customer value-creating...

Every teen can be a leader. That’s because leadership is not just about taking the lead in big ways, but in everyday small things, too. The 21 sessions in this youth leadership curriculum guide teens to explore ethical decision-making, team-building, what it means to be a leader, how to work with others,...

Social networks, online communities and cloud technologies are not only increasingly characteristic of our society, they stand to make an incredible impact on the work methods and technologies of purchasing. In the Information Age, in the words of Prof. Dr. Robert Fieten (board member of the BME),...

Deciding on a career path is difficult for many people. Deciding of the best university, of an interesting and challenging subspecialty, of where to get established, are just a few of the vast challenges you will face in preparing for a successful medical career. Whether you are a medical student,...

The major recommendations and chapters of The Future of Moral Education can be divided into three categories: expansion of medical education's scope and responsibilities, basic conditions for progress in medical education, and medial education and the nation's health. The contributors all recognize...

When this book was first published in 1973 there had been little study of the relationships between the organizational structures of public bodies and their use of information technology. This volume was therefore one of the first to describe how such strcures determine computer use, and how technology...

Peter Dickson's important study of the origins and development of the system of public borrowing which enabled Great Britain to emerge as a world power in the eighteenth century has long been out of print. The present print-on-demand volume reprints the book in the 1993 version published by Gregg...

This book is built around the use of readymade soft processor cores for FPGA design. In particular, the book focuses on Altera FPGA boards. The book explores many different embedded systems needs and prepares its readers for hands-on design and development of such systems. Many worked-out examples...

Now in its 6th Edition, this highly acclaimed textbook provides sanitation information needed to ensure hygienic practices and safe food for food industry personnel as well as students.  It addresses the principles related to contamination, cleaning compounds, sanitizers, cleaning equipment. It also...

This book provides an account of the use of computational tactical metrics in improving sports analysis, in particular the use of Global Positioning System (GPS) data in soccer. As well as offering a practical perspective on collective behavioural analysis, it introduces the computational metrics...

Cognitive Systems - Information Processing Meets Brain Science presents an overview of the exciting, truly multidisciplinary research by neuroscientists and systems engineers in the emerging field of cognitive systems, providing a cross-disciplinary examination of this cutting-edge area of scientific...

Despite tremendous advances made in fracture mechanics of concrete in recent years, very little information has been available on the nature of fracture processes and on reliable test methods for determining parameters for the different models. Moreover, most texts on this topic discuss numerical...

Health Risk Assessment is a comprehensive reference focusing on dermal absorption, cholinesterase inhibition, adverse reproductive effects, and carcinogenicity. The book features contributions from over 40 top scientists and covers topics such as PBPK modeling, cytochrome P-450 metabolism in skin,...

The springboard for this sixth volume in the Industry and Health Care series was a conference sponsored by the Center for Industry and Health Care of Boston University on June 9 and 10, 1978. That conference had a gradual genesis. Over a year ago we spent some time with Kevin Stokeld of Deere and...