Professor: 3340 books

Wave, geothermal and biomass energies are complex sources of renewable energy. They require sophisticated equipment to harvest the energy and generate electricity for homes and industries. In this book, we’re going to learn the basic definitions of these energy sources. We’re also going to study the science and technology that converts them into electricity. Go ahead and secure a copy today!

Let’s talk about the ozone layer. Let’s discuss how beneficial this shield is to human, animal and plant health. After which, let’s move towards how it can be protected from future harm. After all, damage to the ozone layer will ultimately affect all life on Earth. Knowledge is the first step to acting towards environmental care. Get this book today!

Since the growth of social media, human communication has become much more visual. This book presents a scholarly analysis of the images people post on a regular basis to Facebook. By including hundreds of examples, readers can see for themselves the differences between postings from a village north...

How about incorporating Mathematics to plants? Well, this book will teach your kids how to multiply and divide with the help of our ever trusted plants and seeds. This book was designed to remove the intimidating perception about Math by creating games out of it. Your kids should love playing these games as they unconsciously answer Math problems on their own. Get it here.

‘This textbook stands out from others by combining multiple approaches to B2B marketing theory with up-to-date examples from practice. The inclusion of many international examples makes it invaluable for faculty and students worldwide. It is a must read for students and a truly refreshing addition...

Academic finance has had a remarkable impact on many financial services. Yet long-term investors have received curiously little guidance from academic financial economists. Mean-variance analysis, developed almost fifty years ago, has provided a basic paradigm for portfolio choice. This approach usefully...

This book charts the transformative shifts in techniques that seek to deliver collective redress, especially for mass consumer claims in Europe. It shows how traditional approaches of class litigation (old technology) have been eclipsed by the new technology of regulatory redress techniques and consumer...

'At a time when we are paying a heavy price for the collective delusion that being plugged in 24/7 is an express elevator to the top, The Off Switch reminds us that there is an alternative. Mark Cropley shows that intentionally switching off from work is not only essential for our well-being, it also...

This is the second edition of the acclaimed text on global antitrust law. With markets becoming increasingly global, mergers requiring approval in several different jurisdictions, cartels in one nation affecting supply in others, and countries increasingly entering into treaties with each other about...

`A highly recommendable and powerful work...I have found this book to be both a revelatory mirror on past events and an inviting window to future prospects. I am certain that it will be of equal or greater value to all those involved and interested in the tangled complexities, and inherent rewards,...

Essentials of Marketing Research: Putting Research into Practice, an exciting new practical guide by Kenneth E. Clow and Karen E. James offers a hands-on, applied approach to developing the fundamental data analysis skills necessary for making better management decisions using marketing research results....

For many industries, mergers and acquisitions have become the main pathway for reaching strategic objectives like growth, technological leadership, or efficiency in production and distribution. However, the success rate of most M&A deals is low - and flawed. Unrealistic synergies, wrong target...

Extending beyond a basic psychological approach to Consumer Behaviour, this text provides an empirical understanding of the subject and will be of particular appeal to those of the Ehrenberg-Bass tradition and those who view Marketing as a science. The third edition maintains a strong focus...

Filled with real-world case studies and examples of ethical dilemmas, Understanding Business Ethics, ***Third Edition***prepares students and managers alike to make ethical decisions in today’s complex, global environment. Bestselling authors Peter A. Stanwick and Sarah D. Stanwick explain the fundamental...