Brand Force: A Nonprofit's Guide For Building A Magnetic Organization
Business & Finance, Career Planning & Job Hunting, Careers
| Author: | Donald Argento | ISBN: | 9781622490240 |
| Publisher: | The Educational Publisher/Biblio Publishing | Publication: | September 5, 2012 |
| Imprint: | Smashwords Edition | Language: | English |
| Author: | Donald Argento |
| ISBN: | 9781622490240 |
| Publisher: | The Educational Publisher/Biblio Publishing |
| Publication: | September 5, 2012 |
| Imprint: | Smashwords Edition |
| Language: | English |
How can your organization connect with your community in a more rewarding and powerful way? How will you stand out from the pack? It’s all about brand. Understanding the impact your brand has on your organization is a game changer. To break through you’ll need practical, step-by-step instructions without all the theory that impedes progress. This guide gets you quickly on your way to creating a dynamic brand, and communicating it effectively. It’s packed with valuable examples from leading nonprofits such as Ronald McDonald House Charities, Boy Scouts of America, and Make-A-Wish. With space in each section to capture your creative and inspired ideas, it’s great for strategic planning, board retreats, or as a branding launch pad for start-ups. Build a magnetic organization by harnessing the energy and imagination of your Brand Force.
How can your organization connect with your community in a more rewarding and powerful way? How will you stand out from the pack? It’s all about brand. Understanding the impact your brand has on your organization is a game changer. To break through you’ll need practical, step-by-step instructions without all the theory that impedes progress. This guide gets you quickly on your way to creating a dynamic brand, and communicating it effectively. It’s packed with valuable examples from leading nonprofits such as Ronald McDonald House Charities, Boy Scouts of America, and Make-A-Wish. With space in each section to capture your creative and inspired ideas, it’s great for strategic planning, board retreats, or as a branding launch pad for start-ups. Build a magnetic organization by harnessing the energy and imagination of your Brand Force.
