C-Scape

Conquer the Forces Changing Business Today

Business & Finance
Cover of the book C-Scape by Larry Kramer, HarperCollins e-books
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Larry Kramer ISBN: 9780062020116
Publisher: HarperCollins e-books Publication: November 2, 2010
Imprint: HarperCollins e-books Language: English
Author: Larry Kramer
ISBN: 9780062020116
Publisher: HarperCollins e-books
Publication: November 2, 2010
Imprint: HarperCollins e-books
Language: English

“[Larry Kramer’s] MarketWatch.com is not just my favorite business website, it’s my personal homepage.” —Warren Buffett

“[Larry Kramer] is the toughest and most ethical foe imaginable. His observations reflect a deep understanding of how the media works and what consumers want.” —Jim Cramer

From Larry Kramer, the founder of MarketWatch.com and former president of CBS Digital Media, comes a bold, pioneering report on what businesses must do to survive and thrive in the digital media revolution. Using case studies of companies such as Apple, Procter & Gamble, Netflix, and GE, Kramer not only draws a clear map of twenty-first century commerce, but charts the way forward. Readers wondering how to implement digital-age business strategies like those found in Clay Shirky’s Here Comes Everybody, Chris Anderson’s The Long Tail, or Jeff Jarvis’ What Would Google Do, look no further than Kramer’s groundbreaking C-Scape.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

“[Larry Kramer’s] MarketWatch.com is not just my favorite business website, it’s my personal homepage.” —Warren Buffett

“[Larry Kramer] is the toughest and most ethical foe imaginable. His observations reflect a deep understanding of how the media works and what consumers want.” —Jim Cramer

From Larry Kramer, the founder of MarketWatch.com and former president of CBS Digital Media, comes a bold, pioneering report on what businesses must do to survive and thrive in the digital media revolution. Using case studies of companies such as Apple, Procter & Gamble, Netflix, and GE, Kramer not only draws a clear map of twenty-first century commerce, but charts the way forward. Readers wondering how to implement digital-age business strategies like those found in Clay Shirky’s Here Comes Everybody, Chris Anderson’s The Long Tail, or Jeff Jarvis’ What Would Google Do, look no further than Kramer’s groundbreaking C-Scape.

More books from HarperCollins e-books

Cover of the book We Are Our Mothers' Daughters by Larry Kramer
Cover of the book Beauty and the Duke by Larry Kramer
Cover of the book Discover's 20 Things You Didn't Know About Everything by Larry Kramer
Cover of the book The Abduction Of Julia by Larry Kramer
Cover of the book The Violin Maker by Larry Kramer
Cover of the book The Outcast by Larry Kramer
Cover of the book Fate and Ms. Fortune by Larry Kramer
Cover of the book Drinking Closer to Home by Larry Kramer
Cover of the book Heart of the Game by Larry Kramer
Cover of the book How to Knit a Love Song by Larry Kramer
Cover of the book The Big Payoff by Larry Kramer
Cover of the book An Ideal Wine by Larry Kramer
Cover of the book Crazy '08 by Larry Kramer
Cover of the book The Infamous Rogue by Larry Kramer
Cover of the book Lucky by Larry Kramer
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy