Communication in multinational mrganizations: Influences of communication differences on mergers and the way to a cultural synergistic solution

A case study: The Renault-Nissan partnership

Seminar paper from the year 2004 in the subject Business economics - Miscellaneous, grade: 1,7, University of Lüneburg (Fremdsprachenzentrum), course: Intercultural Communication, 13 entries in the bibliography, language: English, abstract: Mergers can only get results if they are well managed. But what are the important aspects in international mergers that need to be considered by global managers? Are there any differences between domestic mergers and international mergers? In transnational mergers, it is vital to take national characters and communication styles into account. These varying behavioral patterns need to be synchronized in order to be successful in international circles. The partnership between Renault and Nissan is analysed as a source of experience.