Generation Deluxe
Consumerism and Philanthropy of the New Super-Rich
Business & Finance, Marketing & Sales, Consumer Behaviour, Biography & Memoir, Business
| Author: | Iris Nowell | ISBN: | 9781459714632 |
| Publisher: | Dundurn | Publication: | June 28, 2004 |
| Imprint: | Dundurn | Language: | English |
| Author: | Iris Nowell |
| ISBN: | 9781459714632 |
| Publisher: | Dundurn |
| Publication: | June 28, 2004 |
| Imprint: | Dundurn |
| Language: | English |
They fork out 100 million for starter castles, 500,000 for a customized Mercedes, and 1.2 million for a watch. While Generation Deluxe explores the spending patterns of the wealthy, a dark underside emerges: excessive consumerism is creating serious damage to the environment and human life. Simultaneously, the super-rich - and celebrities - are raising awareness and spending multi-millions cleaning up the damage and, as never before, funding solutions to global problems of poverty, hunger, and disease prevention.
They fork out 100 million for starter castles, 500,000 for a customized Mercedes, and 1.2 million for a watch. While Generation Deluxe explores the spending patterns of the wealthy, a dark underside emerges: excessive consumerism is creating serious damage to the environment and human life. Simultaneously, the super-rich - and celebrities - are raising awareness and spending multi-millions cleaning up the damage and, as never before, funding solutions to global problems of poverty, hunger, and disease prevention.
