Marketing Films to Millennials and Baby Boomers

Business & Finance, Marketing & Sales
Cover of the book Marketing Films to Millennials and Baby Boomers by Gini Graham Scott, Gini Graham Scott
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Author: Gini Graham Scott ISBN: 9781301953875
Publisher: Gini Graham Scott Publication: October 5, 2012
Imprint: Smashwords Edition Language: English
Author: Gini Graham Scott
ISBN: 9781301953875
Publisher: Gini Graham Scott
Publication: October 5, 2012
Imprint: Smashwords Edition
Language: English

This is a strategic plan for producing and distributing films to Millennials and Baby Boomers, 50% of the film audience. It discusses the groups’ characteristics, the structure of the industry, and tips for meeting these groups’ needs now and over the next decade. It also includes a SWOT analysis to assess the strengths and weaknesses of one's company.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

This is a strategic plan for producing and distributing films to Millennials and Baby Boomers, 50% of the film audience. It discusses the groups’ characteristics, the structure of the industry, and tips for meeting these groups’ needs now and over the next decade. It also includes a SWOT analysis to assess the strengths and weaknesses of one's company.

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