Measuring Customer Experience
How to Develop and Execute the Most Profitable Customer Experience Strategies
Nonfiction, Social & Cultural Studies, Social Science, Sociology, Business & Finance, Marketing & Sales
| Author: | Philipp Klaus | ISBN: | 9781137375469 |
| Publisher: | Palgrave Macmillan UK | Publication: | November 19, 2014 |
| Imprint: | Palgrave Macmillan | Language: | English |
| Author: | Philipp Klaus |
| ISBN: | 9781137375469 |
| Publisher: | Palgrave Macmillan UK |
| Publication: | November 19, 2014 |
| Imprint: | Palgrave Macmillan |
| Language: | English |
Now, more than ever, customer experience plays a pivotal role in the success and longevity of a company. Based on rigorous scientific tools and global data, this book offers a simple but thorough guide on how to master the challenges of the market, and how to deliver superior performance through effective customer experience management.
Now, more than ever, customer experience plays a pivotal role in the success and longevity of a company. Based on rigorous scientific tools and global data, this book offers a simple but thorough guide on how to master the challenges of the market, and how to deliver superior performance through effective customer experience management.
