Report on the 2008 UK communications campaign of Carling Extra Cold

Seminar paper from the year 2009 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: 1,0, Coventry University, course: Marketing Communications, language: English, abstract: As it is an alcoholic drink, the only legal target group are people over the age of 18 years. In addition the adverts are specially designed for the United Kingdom. The advert on TV only shows male actors, that is why only men will be able to identify themselves with the actors. Men are Carling's target audience, especially men interested in football. These men like watching TV at home as well as watching football in the stadium. Besides football fans, the brand tries to attract men who like music. I assume the primary target group are British men aged 18 to 28 and the secondary target audience are British men at the age of 29 to 35. To inspire the target group Carling is the organiser of the Carling football Cup and acts as sponsor of music festivals.