Resources, Efficiency and Globalization
Business & Finance, Marketing & Sales, Public Relations, Economics, International Economics
| Author: | ISBN: | 9780230278028 | |
| Publisher: | Palgrave Macmillan UK | Publication: | February 12, 2010 |
| Imprint: | Palgrave Macmillan | Language: | English |
| Author: | |
| ISBN: | 9780230278028 |
| Publisher: | Palgrave Macmillan UK |
| Publication: | February 12, 2010 |
| Imprint: | Palgrave Macmillan |
| Language: | English |
International business for the modern firm has to compromise the need to use limited resources and achieve efficiency in the global marketplace. This book examines these issues from the viewpoint of the internationalized SME, the big multinational and the local subsidiary drawing on research conducted in different countries.
International business for the modern firm has to compromise the need to use limited resources and achieve efficiency in the global marketplace. This book examines these issues from the viewpoint of the internationalized SME, the big multinational and the local subsidiary drawing on research conducted in different countries.
