Search Marketing Strategies
Nonfiction, Computers, Internet, Electronic Commerce, Business & Finance, Marketing & Sales
| Author: | James Colborn | ISBN: | 9781136367137 |
| Publisher: | Taylor and Francis | Publication: | August 11, 2006 |
| Imprint: | Routledge | Language: | English |
| Author: | James Colborn |
| ISBN: | 9781136367137 |
| Publisher: | Taylor and Francis |
| Publication: | August 11, 2006 |
| Imprint: | Routledge |
| Language: | English |
Search Marketing Strategies focuses on how to make the most from the search engine industry. Concentrating on the strategic element rather than the procedural approach, the author demonstrates how to adapt the tactical techniques, such as paid search, site side optimization and analytics packages, into search strategies in order to achieve marketing or corporate objectives such as branding, sales and customer acquisition.
Search Marketing Strategies focuses on how to make the most from the search engine industry. Concentrating on the strategic element rather than the procedural approach, the author demonstrates how to adapt the tactical techniques, such as paid search, site side optimization and analytics packages, into search strategies in order to achieve marketing or corporate objectives such as branding, sales and customer acquisition.
