Strategic Marketing Management and Tactics in the Service Industry
Business & Finance, Industries & Professions, Industries, Marketing & Sales
| Author: | ISBN: | 9781522524779 | |
| Publisher: | IGI Global | Publication: | March 20, 2017 |
| Imprint: | Business Science Reference | Language: | English |
| Author: | |
| ISBN: | 9781522524779 |
| Publisher: | IGI Global |
| Publication: | March 20, 2017 |
| Imprint: | Business Science Reference |
| Language: | English |
Customer satisfaction is a critical factor to the potential success or failure of a business. By implementing the latest marketing strategies, organizations can better withstand the competitive market. Strategic Marketing Management and Tactics in the Service Industry is an essential reference publication that features the latest scholarly research on service strategies for competitive advantage across industries. Covering a broad range of topics and perspectives such as customer satisfaction, healthcare service, and microfinance, this book is ideally designed for students, academics, practitioners, and professionals seeking current research on best practices to build rapport with customers.
Customer satisfaction is a critical factor to the potential success or failure of a business. By implementing the latest marketing strategies, organizations can better withstand the competitive market. Strategic Marketing Management and Tactics in the Service Industry is an essential reference publication that features the latest scholarly research on service strategies for competitive advantage across industries. Covering a broad range of topics and perspectives such as customer satisfaction, healthcare service, and microfinance, this book is ideally designed for students, academics, practitioners, and professionals seeking current research on best practices to build rapport with customers.
