Strategies of Multinationals in Central and Eastern Europe
Innovation Systems and Embeddedness
Business & Finance, Economics, International Economics, Management & Leadership, Management
| Author: | Yordanka Chobanova | ISBN: | 9780230250956 |
| Publisher: | Palgrave Macmillan UK | Publication: | August 21, 2009 |
| Imprint: | Palgrave Macmillan | Language: | English |
| Author: | Yordanka Chobanova |
| ISBN: | 9780230250956 |
| Publisher: | Palgrave Macmillan UK |
| Publication: | August 21, 2009 |
| Imprint: | Palgrave Macmillan |
| Language: | English |
The focus of the study is on the larger food processing companies, which invested in Central and Eastern Europe – namely Nestlé, Unilever and InBev - and analyses the motives of investment and the entry strategies of food MNEs, outlines their contribution to the local development and stresses the national actors as forces to embedded FDI.
The focus of the study is on the larger food processing companies, which invested in Central and Eastern Europe – namely Nestlé, Unilever and InBev - and analyses the motives of investment and the entry strategies of food MNEs, outlines their contribution to the local development and stresses the national actors as forces to embedded FDI.
