The Balanced Scorecard and its Implementation in Wells Fargo Online Financial Services

Seminar paper from the year 2006 in the subject Business economics - Business Management, Corporate Governance, grade: 1,5, University of Applied Sciences Berlin, course: International Strategic Management, 9 entries in the bibliography, language: English, abstract: Dissatisfaction or problems with implementation very often are the drivers for new innovative ideas. This fact is also true regarding the measurement of the performance of companies. In the past, companies often faced the problem, that, although having a clear formulated vision and strategy, they were not able to transform these into operative goals and actions without losses. But especially in today's highly competitive and fast changing world, a fast and effective translation of strategy into action is necessary and relevant for success. Additionally the used systems for controlling, that were to a large extend geared to the accounting data of the companies, did not match the modern expectations anymore.