The Cmo's Social Media Handbook

A Step-By-Step Guide for Leading Marketing Teams in the Social Media World

Nonfiction, Computers, Internet, Electronic Commerce, Business & Finance, Marketing & Sales
Cover of the book The Cmo's Social Media Handbook by Peter Friedman, LiveWorld
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Peter Friedman ISBN: 9780692263884
Publisher: LiveWorld Publication: September 1, 2014
Imprint: LiveWorld Language: English
Author: Peter Friedman
ISBN: 9780692263884
Publisher: LiveWorld
Publication: September 1, 2014
Imprint: LiveWorld
Language: English

It's a terrific time to be a senior marketing leader-if you're prepared to leverage social effectively, and with time, utilize its power to transform marketing for your brand. In The CMO's Social Media Handbook, Peter Friedman distills 30 years of experience to offer a combined practical tool kit and social-media-theory crash course to help big-brand marketing leaders with everything from dealing with vendors to establishing a social brand identity to managing crucial conversations at every level of the organization. With this step-by-step handbook, you'll learn how to: - Strategize and execute a long-term social media plan, even in a business environment focused on short-term promotion, to create dialogue and deepen customer relationships - Start small and build results so that you can confidently lead your organization to become a customer-centric brand - Develop a social brand identity to bring your brand alive for customers - Define KPIs and measure social media so that you can demonstrate ROI and quantifiable business impact - Create content for social media channels that provides value and creates emotional connection to customers for enhanced loyalty, word-of-mouth marketing, and advocacy - Mitigate the risk of PR landmines and learn how to turn them to your advantage - Engage, understand, and leverage the voice of the customer at a global scale

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

It's a terrific time to be a senior marketing leader-if you're prepared to leverage social effectively, and with time, utilize its power to transform marketing for your brand. In The CMO's Social Media Handbook, Peter Friedman distills 30 years of experience to offer a combined practical tool kit and social-media-theory crash course to help big-brand marketing leaders with everything from dealing with vendors to establishing a social brand identity to managing crucial conversations at every level of the organization. With this step-by-step handbook, you'll learn how to: - Strategize and execute a long-term social media plan, even in a business environment focused on short-term promotion, to create dialogue and deepen customer relationships - Start small and build results so that you can confidently lead your organization to become a customer-centric brand - Develop a social brand identity to bring your brand alive for customers - Define KPIs and measure social media so that you can demonstrate ROI and quantifiable business impact - Create content for social media channels that provides value and creates emotional connection to customers for enhanced loyalty, word-of-mouth marketing, and advocacy - Mitigate the risk of PR landmines and learn how to turn them to your advantage - Engage, understand, and leverage the voice of the customer at a global scale

More books from Marketing & Sales

Cover of the book News (paper) Revolution by Peter Friedman
Cover of the book Your eCommerce Store by Peter Friedman
Cover of the book Thinking Small by Peter Friedman
Cover of the book The Dentsu Way: Secrets of Cross Switch Marketing from the World’s Most Innovative Advertising Agency by Peter Friedman
Cover of the book Projekt- und Geschäftsanbahnung in Iran by Peter Friedman
Cover of the book WordPress For Newbies - A Practical Guide To Creating Your First Website Using The WordPress Platform! by Peter Friedman
Cover of the book Partnerships for Smart Growth: University-Community Collaboration for Better Public Places by Peter Friedman
Cover of the book Social Media Marketing by Peter Friedman
Cover of the book Facebook Advertising For Dummies by Peter Friedman
Cover of the book Writing Ebooks by Peter Friedman
Cover of the book The Accidental Salesperson by Peter Friedman
Cover of the book Niche Authority by Peter Friedman
Cover of the book Introduction To Clickbank by Peter Friedman
Cover of the book Customer Service - Three Perspectives by Peter Friedman
Cover of the book Handbook of Research on E-Business Standards and Protocols by Peter Friedman
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy