The Digitization of Business in China
Exploring the Transformation from Manufacturing to a Digital Service Hub
Business & Finance, Economics, International, Marketing & Sales, Consumer Behaviour
| Author: | ISBN: | 9783319790480 | |
| Publisher: | Springer International Publishing | Publication: | July 20, 2018 |
| Imprint: | Palgrave Macmillan | Language: | English |
| Author: | |
| ISBN: | 9783319790480 |
| Publisher: | Springer International Publishing |
| Publication: | July 20, 2018 |
| Imprint: | Palgrave Macmillan |
| Language: | English |
One of the first of its kind, this book examines the digitalization of Chinese businesses both theoretically and practically. Taking a fresh and unique approach, the authors seek to adopt individual theories for each empirical case explored and investigate the dramatic digital transformation that Chinese firms have undergone in recent years. With a particular focus on social networks, the authors observe and analyze the way that digitized applications can interlink with financial systems, developing new capabilities that help to yield competitive advantage. Covering both small to medium sized enterprises (SMEs) and globally orientated multinational enterprises (MNEs), this book is a valuable resource for those researching Asian business, or international business more generally, as well as innovation and technology management.
One of the first of its kind, this book examines the digitalization of Chinese businesses both theoretically and practically. Taking a fresh and unique approach, the authors seek to adopt individual theories for each empirical case explored and investigate the dramatic digital transformation that Chinese firms have undergone in recent years. With a particular focus on social networks, the authors observe and analyze the way that digitized applications can interlink with financial systems, developing new capabilities that help to yield competitive advantage. Covering both small to medium sized enterprises (SMEs) and globally orientated multinational enterprises (MNEs), this book is a valuable resource for those researching Asian business, or international business more generally, as well as innovation and technology management.
