The Merger of DaimlerChrysler

Essay from the year 2004 in the subject Business economics - Business Management, Corporate Governance, grade: 1,7, Business and Information Technology School - The Entrepreneurial University Iserlohn, course: Business English III, language: English, abstract: The merger between the two partners -Daimler-Benz and Chrysler- is not only a merger of the brands Mercedes-Benz and Chrysler. In the histories of the two partners there have been many other mergers and both companies also have been busy in fields which have not got directly anything to do with cars. At the time of the merger in 1998 the two companies already included several car-makes which they had acquired in the course of time. Because of the interesting history of the two partners I put more weight on this point to make clear how exactly it came to the corporate group today.