Understanding Enterprise
Entrepreneurs and Small Business
Business & Finance, Career Planning & Job Hunting, Entrepreneurship, Entrepreneurship & Small Business
| Author: | Ken O'Neill, Simon Bridge | ISBN: | 9781137584557 |
| Publisher: | Macmillan Education UK | Publication: | October 17, 2017 |
| Imprint: | Red Globe Press | Language: | English |
| Author: | Ken O'Neill, Simon Bridge |
| ISBN: | 9781137584557 |
| Publisher: | Macmillan Education UK |
| Publication: | October 17, 2017 |
| Imprint: | Red Globe Press |
| Language: | English |
Now in its fifth edition, Understanding Enterprise has established itself as one of the most widely respected guides to the discipline, providing a refreshingly perceptive approach to understanding and applying theory. It offers a critical introduction to enterprise in its broadest context, with particular emphasis on its application to entrepreneurs and small business. Divided into three parts, the course examines traditional approaches, new perspectives on the subject, and the success—or otherwise—of government policy.
Written by leading experts with a combined wealth of research, teaching and consulting experience, this textbook will be an essential companion for undergraduate and postgraduate students of enterprise and small business. Policy makers and practitioners will also benefit from this comprehensive guide.
Now in its fifth edition, Understanding Enterprise has established itself as one of the most widely respected guides to the discipline, providing a refreshingly perceptive approach to understanding and applying theory. It offers a critical introduction to enterprise in its broadest context, with particular emphasis on its application to entrepreneurs and small business. Divided into three parts, the course examines traditional approaches, new perspectives on the subject, and the success—or otherwise—of government policy.
Written by leading experts with a combined wealth of research, teaching and consulting experience, this textbook will be an essential companion for undergraduate and postgraduate students of enterprise and small business. Policy makers and practitioners will also benefit from this comprehensive guide.
