Why Irrational Politics Appeals: Understanding the Allure of Trump

The 2016 election has inspired millions of U.S. citizens—and struck panic in the hearts of millions more. This book explains the allure of Trump, examines how Trump's success ties into the hopes and fears of many Americans, and calls into question the limitations of our democratic system.

• Examines Donald Trump's ascendancy and elective allure from the perspectives of social, political, and evolutionary psychology as well as neuroscience and biopsychology

• Challenges readers to reconsider the process of electoral politics and political voting in the United States

• Considers how voting behavior and political choices are often based on emotions rather than on a rational, carefully considered decision-making process