Why People (Don’t) Buy
The Go and Stop Signals
Business & Finance, Management & Leadership, Planning & Forecasting, Marketing & Sales
| Author: | Amitav Chakravarti, Manoj Thomas | ISBN: | 9781137466693 |
| Publisher: | Palgrave Macmillan UK | Publication: | May 15, 2015 |
| Imprint: | Palgrave Macmillan | Language: | English |
| Author: | Amitav Chakravarti, Manoj Thomas |
| ISBN: | 9781137466693 |
| Publisher: | Palgrave Macmillan UK |
| Publication: | May 15, 2015 |
| Imprint: | Palgrave Macmillan |
| Language: | English |
Full of practical diagrams and maps, as well as international case studies, this book offers a unique and extensively-tested 'GO-STOP Signal Framework', which allows managers to better understand why consumers are not buying their products and what can be done to put this right.
Full of practical diagrams and maps, as well as international case studies, this book offers a unique and extensively-tested 'GO-STOP Signal Framework', which allows managers to better understand why consumers are not buying their products and what can be done to put this right.
