穿越敗局:廣告與公關篇

Business & Finance, Marketing & Sales, Customer Service
Cover of the book 穿越敗局:廣告與公關篇 by 李文庠, 崧博出版事業有限公司
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Author: 李文庠 ISBN: 3470000002378
Publisher: 崧博出版事業有限公司 Publication: July 6, 2017
Imprint: 崧博出版事業有限公司 Language: Chinese
Author: 李文庠
ISBN: 3470000002378
Publisher: 崧博出版事業有限公司
Publication: July 6, 2017
Imprint: 崧博出版事業有限公司
Language: Chinese
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本書是“商戰滑鐵盧”叢書之一種。成功的經驗是財富，失敗的教訓也是財富。本書旁徵博引，從古今中外兵戰、商戰大量廣告與公關的案例中，引導人們在廣告、公關、形象、禮儀、談判、宣傳等方面得到有益的啟示。穿行於別人失敗的故事中，可以領悟別人對失敗的反思，從而以此為鑒，使自己今後少走彎路。

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本書是“商戰滑鐵盧”叢書之一種。成功的經驗是財富，失敗的教訓也是財富。本書旁徵博引，從古今中外兵戰、商戰大量廣告與公關的案例中，引導人們在廣告、公關、形象、禮儀、談判、宣傳等方面得到有益的啟示。穿行於別人失敗的故事中，可以領悟別人對失敗的反思，從而以此為鑒，使自己今後少走彎路。

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