Meta-Luxury
Brands and the Culture of Excellence
Business & Finance, Management & Leadership, Management, Marketing & Sales
| Author: | M. Ricca, R. Robins | ISBN: | 9781137005663 |
| Publisher: | Palgrave Macmillan UK | Publication: | April 26, 2012 |
| Imprint: | Palgrave Macmillan | Language: | English |
| Author: | M. Ricca, R. Robins |
| ISBN: | 9781137005663 |
| Publisher: | Palgrave Macmillan UK |
| Publication: | April 26, 2012 |
| Imprint: | Palgrave Macmillan |
| Language: | English |
Meta-Luxury sets out to define the ultimate meaning of true luxury, exploring it as both a culture and business model. Through the concept of Unique Achievement and the drivers of Craftsmanship, Focus, History and Rarity, the authors examine what is at the heart of true luxury through a unique series of conversations.
Meta-Luxury sets out to define the ultimate meaning of true luxury, exploring it as both a culture and business model. Through the concept of Unique Achievement and the drivers of Craftsmanship, Focus, History and Rarity, the authors examine what is at the heart of true luxury through a unique series of conversations.
